Equipment Manufacturers

Whether you manufacture 20 or 200+ machines, IRON Builder® turns your price book data into an online lead generating machine.Unlike typical product configurators that involve long-term development cycles with significant expense, IRON Builder is a quick to deploy, on-demand service. Complete with an advanced build rules engine, IRON Builder ensures accurate configurations for even the most complex product specifications. It’s easy - You supply the data – the engine does the rest.

"Configuration technologies are like a transmission or a gearbox in a powertrain, translating the need of the driver into the road performance needed from the engine's power." According to Of Configurators and Configuration: Lessons From Leaders, AMR Research, December 2009, manufacturers with configurators experience a "2% margin improvement and 500% increase in order accuracy."

IRON's public configurators have generated over 1 million retail configurations created by end users for our OEM customers with a total value of over $30 billion. Our custom dealer configurators have generated over 6000 configurations worth over $500 million.

Take a look at these public configurators powered by IRON Builder®:
Case IH Agriculture  New Holland Agriculture  ET Apache Sprayers

Contact us today for an inside look at this customer-proven, budget-friendly service for your organization.